Alcohol Use on the Rise in the United Arabs Emirates

December 15, 2014

Alcohol Use on the Rise in the United Arabs Emirates

The use of alcohol has been on the rise in the United Arabs Emirates. The United Arabs Emirates being a country dominated by Islamic religion which prohibits alcohol consumption this is being quite ironical. The laws that regulate the use of alcohol in the united Arabs emirates are very strict and people have lost their lives as a result of using alcohol and other drugs due to these strict laws. The residents of the united Arabs emirates lose their lives through drugs in two ways. Firstly whenever a person is found drunk in public places he faces very hefty fines and even jail terms with very unfair punishments. Capital punishment which is viewed by many nations as quite unfair to drug offenders is quite tolerated in the Arab states. Capital punishment that involves execution of people found to be using drugs is common and many addicts have had their heads separated from the rest of their bodies by a single strike with a sword. This is mostly done in public places to scare those who might think of engaging in alcohol and other drugs use either as traders or users. The other way through which addicts lose their lives is; they do not have places that they can seek help to quit using alcohol and drugs that they are using. In the United Arabs emirates there are not enough rehabilitations centers, in fact it is only in the recent past that the country put up a national rehabilitation center at Abu Dhabi.

Alcohol Addiction

In spite of the strict rules that regulate the use of alcohol in the United Arabs Emirates the number of residents battling alcohol abuse is on the rise. In fact it is said that in the United Arabs Emirates boozy brunches and binge drinking have become the order of the day. The problems associated with binge drinking has been crippling the economy of UAE given that alcoholism as affected the professional class just as much as the local Emiratis are affected and this has also rendered civil servants and other professionals incapable of serving the citizens of UAE effectively. To save the population and help solve problems associated with alcohol addiction the concerned authorities have been occupied trying to avail rehab services to those affected by this epidemic especially the expatriate. The authorities seem more committed to fighting this social ill as they are now offering this needed help to all affected individuals irrespective of their nationality as opposed to helping only Emiratis only as was done in the past.

Disease Burden on Individuals and Society

The ground-breaking treatment plans follow a National Rehabilitation Centre (NRC) report this year titled Disease Burden on Individuals and Society. It says 5.3 per cent of the total deaths in the UAE are due to alcohol use or illicit drugs, coupled with an expected “considerable proportion of hidden users”.

Another research report done by a research firm known as Euromonitor in 2010 showed that alcohol consumption in the UAE has increased by an alarming 30 per cent in the past five years. At the same time, instances of alcohol abuse have also sky rocketed. The frequency of Alcoholic Anonymous Arabia (AA Arabia) meetings which address the issue has registered a staggering 700 per cent increase, from three per week back in the early ’90s to 25 per week today.

Neuro Endocrine Restoration could help UAE Alcohol Addicts

Neuro Endocrine Restoration (NER) is critical in treatment of addicts. It is one of the best ways of fighting addiction. What happens when a person is addicted to a substance is that the substance of abuse that he uses damages the brain by changing its biochemistry creating an imbalance in the brain and the entire endocrine system. This means that any effective treatment must restore the state of the neurotransmitters as was before addiction. The neuro endocrine restoration is the best at doing this since it cost effective, natural and takes a shorter time.

College drinking In our bodies there are neurotransmitters that help us feel good and at harmony with our surrounding. There are also other neurotransmitters that are responsible for low feelings. The brain needs all these neurotransmitters to work normally. In a normal person’s case the balance between these two neurotransmitters is achieved naturally but in case of an addict this balance ceases to exist as long term use of drugs and alcohol affects the neurotransmitters. The use of NER in addiction treatment aims at helping the patient to evade the use of the drugs since without restoring the neurotransmitters, anytime an addict will attempt to stop using the drug of abuse his brain will trigger reactions of danger leading to release of adrenaline and endorphins, in such instance the addict will be forced to use the drug to restore calm and this explains why most addicts fail when they try to stop using drugs without restoring the damaged neurotransmitters.

Intravenous amino acids and the NER are natural approaches to treating addicts that have so far bore juicy fruits. They are affordable, effective and are free from withdrawal symptoms that many people suffer after going through addiction treatment with pharmaceutical medicines. We at AWAREmed Health and Wellness Resource Center are committed to availing help to addicts and offering them a place to call home. We advocate for natural healing to all kinds of addiction. In case you are struggling with addiction just call on Dr. Dalal Akoury (MD) at Myrtle Beach, South Carolina for help.

Alcohol Use on the Rise in the United Arabs Emirates

Promoting Medical Tourism Through The Media

September 22, 2014

The Role Of Media In Promoting Medical Tourism

It used to be that healthcare was delivered in a standardised way in both private and public healthcare. The only difference was in the quality and venues. These days, new forms of media have revolutionised healthcare. The internet, television, direct contact through email, live chat and social media have made healthcare a most confusing field to be in at times! There are now multiple sources of information: some conflicting, some corroborating and it can result in decreasing healthcare standards and the trust we place on professionals. When it comes to medical tourism however, one thing is clear – new media is offering new platforms and giving clients an even bigger say on their healthcare treatment.

medical tourism

Medical tourism is a way of getting high quality medical care away from home. Going to a centre overseas, one might be able to get high quality healthcare for a fraction of the cost one can get in the United States .The advance of Obamacare and universal public healthcare has increased the waiting periods for many intensive treatments. This is particularly the case for diseases and conditions that are expensive to treat and manage like heart surgeries and transplants. Medial tourism might be the answer for people suffering from rare diseases and conditions who would like specialised care. Alternatively, one might go abroad for medical treatment to gain access to cutting edge technology, techniques and innovation. Individuals seeking a way from conventional treatment for long-term illnesses or simply want to make the best of a terminal illness might want to visit an exotic location to live out their last days. Whatever the reason for wanting to go abroad, successfully marketing to the target audience lies in letting them know the benefits of medical tourism. Different strokes for different folk.

Television

Medical tourism destinations market themselves through television too. A simple 30 second advert is enough to create curiosity about a medical centre and what they offer. It can be made especially effective when placed close to relevant entertainment and news shows. Showing the benefits of travelling to Myrtle Beach for a holistic treatment to cancer after showing an informative documentary on cancer and increase the odds of the message sticking due its relevance and the audience it is broadcast to. Television has the unique advantage of showing moving media without necessarily choosing a viewing format like the internet does. It just screens to its audience across the airwaves to people from all strata of life. The medium targets the masses and one cannot change the message to its audience which is fantastic if your marketing campaign centres on uniformity.

Internet

This medium has the widest scope and is the trickiest of them all. There are many ways to market on the internet. One can have promotions, create publicity on social media, and even have an own website, the opportunities are endless really. The internet is best used to amplify other marketing campaigns. If for example one is creating a martin campaign on the affordably of medical centres in Jakarta, one might need to have a patient who has been there give a tale of their experience. The medical centre could also get a high profile pro bono case and really use existing media attention to draw attention to your facility. The trouble with the internet is that the information that gets there stays there in continuity.

Phone calls

Telephone calls are a really personalised way of getting awareness from your target market. Partnering with some local clinics and hospices for example, one can get contact details of people who have been suffering from specific ailments. That way, even when cold calling clients, it is easy to target your message to their needs and know how your medical facility can be of assistance to them. Such information can also help one do a comparioisn on the costs of treatment in the home hospital vis-a-vis abroad. That marketing information can be of huge advantage especially when selling to clients who are keen on quality as all you have to do is extol the virtues of your hospital.

Medical tourism

Social media

This is the latest in the media platforms. It is more personalised yet reaches more of the targeted audience. Working with an online media specialist, foreign medical agencies may use it to really sell the personal experience. With consent from the patient, medical facilities can profile the positive experience including swift treatment and short recovery times to the general public. This will make the whole idea more believable and realistic. More points are earned if you distribute as many stories from as different parts of the world as possible. It makes it seem that almost anyone can go for treatment at the centre unless of course the aim is to target luxury clients who prefer exclusivity.

All in all, there is a variety of platforms to be used in the marketing of medical tourism. Tailoring it to the personalised and very private nature of medical treatment is the catch. All the media can be used for different purposes and reasons all geared towards capturing a share in the lucrative $40 billion market.